Monday, August 13, 2012

Sprint still has cold feet with Windows Phone 8


With AT&T, T-Mobile and even Verizon reportedly on board with Windows Phone 8, Sprint is the last holdout for a major US carrier in supporting Windows Phone 8. While some of our readers erroneously entertain notions that the carrier will embrace Microsoft’s next iteration of their OS, we’ve been very cautious in agreeing.
In a recent interview on All-Things D, Sprint VP David Owens is once again pouring some cold water on customer’s hopes for a big Windows Phone 8 push this fall. The carrier has 90% of their late 2012-2013 lineup already in place but what role Microsoft will play in that in unclear.
Speaking to Ina Fried, Owens notes that they are interested in Windows 8 and Windows Phone 8 but they may not be the leader this fall...

“The market impact of both Windows 8 and the next iPhone are also key factors that are a bit hard to predict, Owens said.
As for Windows 8, Sprint said it wants to be actively involved, but may not lead the charge. It sees some clear opportunities but is also mindful that its last Windows Phone, the HTC Arrive, was one of the more returned products in the company’s recent history. Owens said that many buyers of that phone were coming from Android and found Windows Phone’s unique operating system hard to get used to.”
If that sounds like Sprint is distancing themselves from Microsoft we would have to agree.
We do understand that carriers need to strategically think of their next move and having caution over a new OS is certainly warranted. But we think Sprint is going to miss the boat again this fall, leaving customers high and dry (or maybe underwhelmed with a single device release).
Here at Windows Phone Central
we don’t endorse any carrier—it’s a personal choice mostly dependent on your wallet and just as importantly, your actual signal coverage. Still, although we’ve been a customer of Sprint since 2000 and are on the cost-effective SERO plan, we’re getting ready to abandon them soon and we suggest some of you start considering doing the same as the fall approaches.
Update: Another quote from Owens via Phonescoop sheds more light on the issue. Here, Owens does not commit to Windows Phone 8 exactly but notes that they will be participating:
 "We think Windows Phone 8 is a solid product that they are bringing to market. We're interested in watching it unfold over the course of the next year. And we won't be watching from the sidelines. We'll be participating. We may not lead it, but we'll participate."
To our ears that sounds like they'll dip their toe into the Windows Phone 8 pool but with only one or two devices.
Source: All Things D

View the original article here

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